Scope of work · prepared for Mischief Mates · August 2026
The Gaygency × Mischief Mates

In person, people light up. Online is next.

A game plan for bringing your booth energy to mischiefmates.com: a website refresh, weekly email, content, social, and paid ads. Priced two ways, so you choose how we team up.

The quest log

The spark is there. The screen drops it.

What Kurt and Lee told us on August 26, and what we saw when we looked.

Proven

Markets convert

At live events people see the characters, laugh, and buy on the spot. The product works. The brand works.

Fixable

The site reads young

First-time visitors can mistake the brand for a kids' line. Adult-first imagery and real customer photos change that fast.

Fixable

The list is waiting

No popup, no weekly email. Your best repeat customers have no way to hear from you between events.

Proven

Momentum is real

Nine store partnerships from Chicago to San Diego, Everywhere Is Queer, and a summer of crowds worth following up with.

Level one · one-time builds

Fix the front door first.

Two build-outs, done in the first month. Everything monthly works better once these are live.

Build

Website refresh

Banner and product imagery aimed at your real audience, customer photos in the wild, a clearer story on the homepage, and a cleaner path from landing to checkout. Same brand, expressed the way it lands at your booth.

$1,500 one-time
Build

Email engine setup

Shopify Email configured end to end: collection popup, welcome flow, list cleanup, and templates in your brand. After this, a weekly send takes minutes, not evenings.

$500 one-time
Monthly services

Pick your party.

Four services, à la carte or stacked. The more you add, the less each one costs.

Email marketing

A weekly campaign written, designed, and sent, plus list growth and flows. First-party data you own no matter what the algorithm does.

$750/mo

Advertising management

Meta and Google campaigns built, watched, and optimized weekly. Ad spend goes straight to the platforms; we recommend starting at $1,500 a month once the refresh is live.

$1,000/mo

Content strategy & development

A monthly content plan plus the assets to run it: product features, character moments, and the stories behind the designs.

$500/mo

Social media management

Posting, scheduling, captions, and community replies across your channels, in your voice, on a calendar you can see.

$750/mo

Starter Stack

$1,500/mo

Email + Ads · save $250 a month

Content Stack

$1,100/mo

Content + Social · save $150 a month

Full Party

$2,400/mo

All four · save $600 a month

Two ways to pay

Choose your mode.

Same work either way. The difference is how you pay and how long we commit to each other.

Classic Mode

Full-service pricing

  • Pay the flat monthly rate for the services you pick.
  • Bundle discounts apply: Starter Stack $1,500, Content Stack $1,100, Full Party $2,400.
  • 3-month minimum, then month-to-month.
  • Add or drop services as the brand grows.
Best if: you want simple, predictable pricing and an easy exit.
Co-op Mode

Growth partnership

  • All four services for $1,400 a month, plus 10% of monthly online store sales.*
  • We cut our Full Party rate by $1,000 a month and earn it back as your store grows.
  • Under $10,000 a month in online sales, you pay less than Classic Mode. Past that, we both won.
  • 12-month minimum, because we take the loss up front.
Best if: you want the whole team now and would rather pay more only when sales grow.
The road, mapped

Your first three levels.

You said you want to start within the month. Here is how that plays out.

September

Foundations

Website refresh + email engine go live. Popup collecting, welcome flow running, imagery grown up.

$2,000 one-time
October

Turn on the Starter Stack

Weekly email begins and paid ads launch against the refreshed site, with $1,500 a month in ad spend to the platforms.

$1,500/mo
November onward

Stack up or team up

Add the Content Stack, jump to Full Party, or switch into Co-op Mode. The stack is yours to build.

You choose
In every mode

Standard issue, every plan.

A monthly report page on your own Gaygency dashboard, showing the work and the numbers.
No setup fees beyond the two one-time builds. No surprise line items.
After the minimum, cancel any time with 30 days notice.
Creative that keeps your 10%-of-profits-to-queer-youth story front and center.

Ready, Player Two?

Reply with the mode and the stack you want, or send Daniel your questions. We can start within the month.

daniel@thegaygency.com

This pricing holds through September 30, 2026.