This week's spend, results and creative, and what moved.

Updated October 13 with your notes: the ads and emails we'll run from October through December, with the videos, photos and email designs to review. Nothing goes live until you approve it.

Live on mischiefmates.com since October 6.

Your current site and the new one, tested the same way on the same day. The overall score goes from 48 to 95 out of 100.

The exact text you signed on September 25. Schedule A at the end sets out your engagement.

The 100 lines you approved or rewrote. Your edits are now the rules we write by.

The options we laid out on August 27. You chose Classic Mode, Full Party, plus the website refresh and the email setup.