Performance
Your store sales, email list and ads in one place, week by week. Updated every Monday. Numbers through Oct 25.
Last week, Oct 19 to 25
- Store sales
- $832
- 14 orders
- $78 the week before
- Conversion rate
- 1.0%
- Store visits that ended in an order
- 0.3% the week before
- Store visits
- 1,367
- 594 the week before
- New email subscribers
- 62
- 122 on your list
- 24 the week before
- Ad spend
- $587
- $1.42 in sales per $1 of ads
- $166 the week before
Since Oct 6
$910 in store sales from 16 orders, 86 new email subscribers and $753 in ad spend.
Before and after
| Measure | Before we startedAug 24 to Oct 5 | New store went liveOct 6 to 15 | Ads startedOct 16 to 25 |
|---|---|---|---|
| Sales per day | $3 | $0 | $91 |
| Orders | 1 | 0 | 16 |
| Conversion rate | 0.1% | 0.0% | 0.9% |
| Store visits per day | 43 | 56 | 164 |
| New email subscribers | 1 | 2 | 84 |
| Ad spend | $0 | $0 | $753 |
| Sales per $1 of ads | – | – | $1.21 |
Before we started
Aug 24 to Oct 5
- Sales per day
- $3
- Orders
- 1
- Conversion rate
- 0.1%
- Store visits per day
- 43
- New email subscribers
- 1
- Ad spend
- $0
- Sales per $1 of ads
- –
New store went live
Oct 6 to 15
- Sales per day
- $0
- Orders
- 0
- Conversion rate
- 0.0%
- Store visits per day
- 56
- New email subscribers
- 2
- Ad spend
- $0
- Sales per $1 of ads
- –
Ads started
Oct 16 to 25
- Sales per day
- $91
- Orders
- 16
- Conversion rate
- 0.9%
- Store visits per day
- 164
- New email subscribers
- 84
- Ad spend
- $753
- Sales per $1 of ads
- $1.21
Store sales by week
Since Oct 6Before we started
Every week
| Week | Store sales | Orders | Store visits | Conversion rate | New email subscribers | Ad spend | Sales per $1 of ads | Ad report |
|---|---|---|---|---|---|---|---|---|
| Oct 19 to 25 | $832 | 14 | 1,367 | 1.0% | 62 | $587 | $1.42 | Open |
| Oct 12 to 18 | $78 | 2 | 594 | 0.3% | 24 | $166 | $0.47 | – |
| Oct 5 to 11 | $0 | 0 | 259 | 0.0% | 0 | $0 | – | – |
| Sep 28 to Oct 4 | $124 | 1 | 1,170 | 0.1% | 1 | $0 | – | – |
| Sep 21 to 27 | $0 | 0 | 93 | 0.0% | 0 | $0 | – | – |
| Sep 14 to 20 | $0 | 0 | 222 | 0.0% | 0 | $0 | – | – |
| Sep 7 to 13 | $0 | 0 | 152 | 0.0% | 0 | $0 | – | – |
| Aug 31 to Sep 6 | $0 | 0 | 110 | 0.0% | 0 | $0 | – | – |
| Aug 24 to 30 | $0 | 0 | 77 | 0.0% | 0 | $0 | – | – |
How we count
- Store sales
- Your store's total sales as Shopify reports them: after discounts and returns, with shipping and tax.
- Conversion rate
- The share of store visits that ended in an order, from Shopify.
- New email subscribers
- People who agreed to get your marketing emails that week. "On your list" counts everyone subscribed today.
- Ad spend
- What was spent on ads that week. Sales per $1 of ads is your store sales divided by ad spend, so it includes sales that did not come from ads.
- Weeks
- Monday to Sunday, the same weeks as your weekly ad reports.